soultraders

The online community for Soultraders book by Jonathan Gabay

Expose the truth. Share insights and examples of marketing hype and political propaganda with like-minded people

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Jonathan Gabay

The BNP brand under Griffin's wings




Four hours before BNP leader Nick Griffin appeared on BBC’s Question Time I was standing in a room within Leicester’s impressive Curve building, delivering a talk based on my latest book, ‘Soul Traders’.

The audience comprised of marketers curious to learn about the darker side of marketing – in other words, propaganda and the history of hype and spin. Most… Continue

Posted by Jonathan Gabay on October 25, 2009 at 3:29pm

Jonathan Gabay

Should brands forget political correctness and give men what they really want but never dare say?



This week has been an interesting one in terms of sexism and brands. Firstly radio advertisements for Mattesons smoked sausage featured a male voice, which stated “Mmm, Mattesons smoked pork sausage … Think about all the things you can stick this tasty, extraordinarily large sausage in…… Continue

Posted by Jonathan Gabay on July 24, 2009 at 9:35am

Jonathan Gabay

Truth - you can't predict it

Posted by Jonathan Gabay on July 19, 2009 at 10:03am

Jonathan Gabay

Shocking but true adverts from history



A rear-end collision in a Ford Pinto could cause the car to catch fire and blow up.
An internal memo revealed that Ford execs were aware of the problem, but cost-benefit analysis showed that paying off potential law suits from deaths was cheaper than a redesign.… Continue

Posted by Jonathan Gabay on July 10, 2009 at 8:30am

Jonathan Gabay

A tribute to Michael Jackson


Last night I watched the memorial service for the King of Pop, Michael Jackson.

During the commemoration, two speakers in particular struck me by what they said. The first was the Rev. Al Sharpton. Directly addressing Jackson’s children he said: “The… Continue

Posted by Jonathan Gabay on July 8, 2009 at 9:59am

 
 
 

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